Less Bumph, More Oomph
Who we are…
Brand research specialists
Bamboozled is a brand research agency specialising in making Brand Health Tracking & Distinctive Brand Asset testing more accessible, meaningful and actionable so marketers can focus on building the memories that matter to consumers and brand growth.
Rich Bambrick is the mind behind Bamboozled
Bamboozled was founded by Richard Bambrick, an insight specialist with over 15 years of client and agency experience across a range of sectors and specialisms.
Evidence based
It is all too easy to base marketing strategies on fads, hope and fear, what has worked in the past and what others are doing, but the best marketers will hinge their decisions on the facts. Bamboozled gives you the facts that matter so you can see the forest, the trees and everything in between. No more wayward woolly waffle – just focus on the stuff that’s proven to matter.
Action obsessed
An “action mindset’ is at the forefront of the thinking from the top-notch research design through to deliverables and facilitation of your virtual workshop from somebody who knows what client-side life is like. No more PowerPoint gathering dust on a virtual shelf.
Slick
A slick process from start to finish with 1 dedicated senior, personable & enthusiastic end to end contact and deliverables slick enough you’ll want to share them in the boardroom & with your agency partners.
Buzz by Bamboozled
What we specialise in…
Brand Health Tracking
“I have yet to meet any researcher who understands the ‘whys’ of brand tracking, just the ‘hows’”
Mark Ritson, Marketing Week
Well here I am Mark…In truth, Mark’s right…most brand trackers are poorly designed, dreadfully delivered, shockingly underutilised and eye wateringly expensive. Bamboozled Brand Tracking will help you shine a light on the things that really matter to help you drive brand growth and, better still, won’t cost the earth.
Distinctive Brand Asset Testing
“When brand owners ask me what market research they should be doing, I always reply ‘first measure your brand’s distinctive assets… Find out what they really are and how strong they really are… Don’t assume”
Byron Sharp, Ehrenberg Bass Institute
Most companies & brands don’t measure the strength of their (often) most valuable asset – their Distinctive Brand Assets. Bamboozled Distinctive Brand Asset testing enables you to understand which of yours & competitors assets are most widely recognised & unique , so you can curate & update your pallet of assets with confidence
Who we’ve worked with…
A bit of social proof from our clients…
We used Richard to support us in building our brand positioning. His experience, knowledge of customer insights and his ability to challenge ensured we built a robust and thought our plan. Hands down the best marketer I have ever worked with as he combines commercial thinking with creative ideas.
Nick Coleman, Founder, Snaffling Pig
Rich at Bamboozled has been a breath of fresh air to work with. Not only is this due to the quality, rigour and clear expertise demonstrated in the research methodology and analysis approach, but also due to the clear understanding of brand strategy and the challenges marketeers face in this space which adds another layer of depth to the thinking and final insight generated. Would highly recommend.
Hannah Lury, Brand & Creative Director, Abel & Cole
Rich is an elusive combination of rigour and intellect with instinct and inquisitiveness. Smart, curious and unflappable.
Annabelle Cordelli, VP Global marketing, Virgin Atlantic
Rich is a highly curious and open, hugely collaborative and a real active oriented individual. He’s a hugely likeable guy, relentless in challenging himself, teams and companies to make a real difference.
Kirsty Hunter, Group Marketing Director, Innocent Drinks
Rich is a marketing geek combining great technical insight skills with a real love and passion for marketing
Fiona Graham, Global Marketing Controller, Britvic Soft Drinks
I genuinely believe only Byron Sharp knows more than Rich does
Sherice Harris, Head of Brand, Speedo
I found Rich to be friendly, supportive, challenging where needed (which I don’t think enough agencies do) and to deliver what he promised, and more, on time and with a great attitude. When I moved to Genius, I got in touch and asked Bamboozled to do a study of the bakery category which again was insightful and tailored specifically for our needs. I would unerringly recommend working with Bamboozled and with Rich personally.
Kizzy Beckett, Marketing Director, Genius Foods
Anyone who has ever worked with Rich has become a better marketer – he pushes them to think differently and challenges them constructively
Brian Hackett, Customer Success Lead, Canva
I highly recommend working with Rich (Bamboozled), and view him as a key research partner to our business, with his expertise and knowledge, he has provided actionable insights to our business over a number of projects, based upon a richer understanding of Brands and categories. Working in a collaborative manor, and delivered in a personable, and enthusiastic way, which everyone in the business can understand, even if the messages are challenging, makes Rich a joy to work with. We look forward to our next project together.
Dan Barnston, Senior Insight Manager, Valeo Snackfoods
