Less Bumph, More Oomph
Who we are…
Bamboozled is a specialist brand research agency, looking to put more oomph into Better Brand Health Mental Availability Tracking using Category Entry Points and Distinctive Brand Asset measurement. Based on the evidence from Byron Sharp & Jenni Romaniuk at the Ehrenberg Bass Institute, Bamboozled helps small and medium sized brands ruthlessly focus on building the memories that matter to consumers and to business growth.
Evidence based
It is all too easy to base marketing strategies on fads, hope and fear, what has worked in the past and what others are doing, but the best marketers will hinge their decisions on the facts. Bamboozled gives you the facts on your brand’s Mental Availability and Distinctive Brand Assets that matter so you can see the forest, the trees and everything in between. No more wayward woolly waffle – just focus on the stuff that’s proven to matter.
Action obsessed
An “action mindset’ is at the forefront of the thinking behind our Mental Availability and Distinctive Brand Assets research. From the top-notch research design through to deliverables and facilitation of your virtual workshop from somebody who knows what client-side life is like. No more PowerPoint gathering dust on a virtual shelf.
Slick
Whether it’s Mental Availability or Distinctive Brand Asset research, you can guarantee a slick process from start to finish with 1 dedicated senior, personable & enthusiastic end to end contact and deliverables slick enough you’ll want to share them in the boardroom & with your agency partners.
Who we’ve worked with…
A bit of social proof from our clients…
“Our Mental Market Share study with Bamboozled has had a transformative impact on the way we consider planning, strategy and objectives at JET. Rich is not only a pleasure to work with, but has a fantastic ability to articulate this type of research in a clear and engaging way to a range of different stakeholders. The report itself is designed with a clear eye for storytelling and landing insight through visuals...barely a day goes by when I don’t have someone requesting access to it!”
Ben Andrew, Insights Lead, Just Eat Takeaway
“The best brand tracking we’ve ever seen!!!”
Claire Hooper, Marketing Director, Calbee Group (Seabrook brand)
“Bamboozled brand health tracking, centred around Category Entry Points, was clear, concise and impactful. It has helped guide direction across many aspects of our brand including positioning, identity, advertising messaging and media placement. I would strongly recommend!”
Kev McFadyen, Chief Marketing Officer, Castore
“The debrief has had a seismic impact across the entire business, with clear recommendations, rooted in robust marketing theory. The process was extremely clear and the delivery was best in class“.
Dean Lavender, Head of Brand, Crosta & Mollica
““A real partnership that helped us gather compelling category & brand insights, underpinned by leading marketing marketing science, and apply them simply & practically. The work is being adopted and used broadly across our planning, helping to change the way we think in our business”
Ash Cooper, Marketing Director, Triton Showers
“A key research partner having now provided expertise, knowledge & actionable, sometimes challenging, insights to our business over a number of brand tracking & Distinctive Brand Asset projects”
Dan Barnston, Senior Category & Insight Manager, Valeo Snackfoods
“Rich is highly curious, open & hugely collaborative. He has an action oriented mindset & relentlessly challenges himself, his teams & companies he works with to make a difference“
Kirsty Hunter, Group Marketing Director, Innocent Drinks
Mental Availability & Distinctive Brand Assets Buzz
We specialise in Mental Availability & Distinctive Brand Asset research
Mental Availability Brand Health Tracking
“I have yet to meet any researcher who understands the ‘whys’ of brand tracking, just the ‘hows’”
Mark Ritson, Marketing Week
Well here I am Mark…In truth, Mark’s right…most brand trackers are poorly designed, dreadfully delivered, shockingly underutilised and eye wateringly expensive. Bamboozled Mental Availability Brand Tracking will help you shine a light on the Category Entry Point memories that really matter to help you drive brand growth and, better still, won’t cost the earth.
Distinctive Brand Asset Testing
“When brand owners ask me what market research they should be doing, I always reply ‘first measure your brand’s distinctive assets… Find out what they really are and how strong they really are… Don’t assume”
Byron Sharp, Ehrenberg Bass Institute
Most companies & brands don’t measure the strength of their (often) most valuable asset – their Distinctive Brand Assets. Bamboozled Distinctive Brand Asset testing enables you to understand which of yours & competitors assets are most widely recognised & unique , so you can curate & update your pallet of assets with confidence
