Tag Archives: Brand Health Tracking

Jenni Romaniuk‘s book ‘Better Brand Health’ recaps 3 laws of brand growth & highlights their implications for brand health tracking. Click here to view the video version 🥇 Double Jeopardy Brands grow mainly by adding more buyers to their customer base in each time period, not by growing loyalty. When brands grow, a bi-product is […]

Better Brand Health: The case for brand health tracking This is a speed read version of Jenni Romaniuk’s book “Better Brand Health”. It is a foundational piece for our brand health tracking here at Bamboozled.  Hopefully this series is a nudge to reading it yourself (as there’s no replacement for that) or speaking to us […]